"Red Is The New Black." Trek Factory Racing Unveils 2015 Team Bikes.

2015 Emonda Team Bike. The Madone and Domane will also be used.

It seems the peeps over at Trek Factory Racing finally got my memo: Red is nothing to be afraid of.  Use it pretty much everywhere and be proud.  I do.

And, preliminary information indicates the same paint color, Viper Red, will be available as part of Trek's marvelous Project One Program.

It is nice to see some color in the Pro Peleton this year, and thankfully, Trek is getting away from the all-black kits, too.

All photos courtesy of Trek Factory Racing.